Abstract
The prevalence of counterfeit products throughout the world has greatly increased over the course of the past two decades. These goods span a wide array of industries and vary greatly in quality, aesthetics, and price. There have been reports of counterfeits in nearly every sector of the economy; counterfeit goods include airline parts, dry wall, handbags, pharmaceuticals, and baby food (International Chamber of Commerce, 2008). Each industry engages in its own battle with these products and counterfeiters, in hopes of protecting its intellectual property, consumers, and its bottom line. The roots of the counterfeiting industry are deeply intertwined with various aspects of the global economy, resulting in the challenging and ever-changing task of gaining a firm understanding of the subject matter.
Recommended Citation
Dahlgren, Caroline
(2011)
"Countering Counterfeits: An Investigation of Message-Frame and Message-Focus Effects on Persuasion,"
Fordham Business Student Research Journal: Vol. 1:
Iss.
1, Article 6.
Available at:
https://research.library.fordham.edu/bsrj/vol1/iss1/6
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