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Originally published in Cinema Jounal, Volume 49 Number 3, Spring 2010, pp. 103-105.

Disciplines

Broadcast and Video Studies | Communication | Communication Technology and New Media

Abstract

In the last few decades, as graduate seminars have explored the
postmodern heuristics of the “death of the author,” DVD editions
have popularized a range of audio and print supplements that
have, directly or indirectly, expanded films’ authorial halo. The notion
of the commentary is, of course, nothing new to the academy:
consider the multiple annotated editions of literary classics. But its
material extension to the home theater “experience” has had peculiar
cultural and economic consequences. As value-adding paratexts,
audio and printed commentaries can turn film texts into critical or
luxury editions, to be marketed to different levels of cinephilic and
commercial consumption.

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