The Psychogalvanometric Response as a Technique in Differentiating Between Advertisements Whose Readership Values Have Been Independently Identified

Thomas R Duggan, Fordham University

Abstract

Abstract not available

Subject Area

Psychology

Recommended Citation

Duggan, Thomas R, "The Psychogalvanometric Response as a Technique in Differentiating Between Advertisements Whose Readership Values Have Been Independently Identified" (1963). ETD Collection for Fordham University. AAI13853893.
https://fordham.bepress.com/dissertations/AAI13853893

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